One of the most thrilling challenges in landscape lighting sales is the one-call close. You have one hour to build trust, understand the customer’s needs, design a lighting plan, create a price, and close the sale. I, Justin Belz, thrive in this environment—where every second counts.
At AMP Landscape Lighting, we teach contractors the importance of gaining a customer’s trust within the first few minutes. Without trust, you will never close the deal. People know they are being sold to, and most already have “no” on the tip of their tongue. Your job as a landscape lighting sales professional is to break down their hesitation and show them why your design is the perfect solution for their home.
Overcoming objections is part of every in-home sales process. Some of the most common objections in landscape lighting sales include:
- “It’s too expensive.” This usually means the customer doesn’t understand the long-term value yet.
- “We need to think about it.” This often means they’re hesitant and need reassurance.
- “We’re not ready to decide today.” This comes down to trust—if they believe in you, they will commit.
I, Justin Belz, have spent years refining my ability to handle objections and close sales on the spot. The one-call close is about more than selling lights—it’s about connecting with the homeowner and showing them how AMP Landscape Lighting can transform their outdoor space.
If you want to master landscape lighting sales, let’s connect. I would love to help you refine your approach and close more deals in 2024!
Thank you!
Justin Belz